About EDT
CfBT was originally founded with the objective of helping British teachers working abroad. It became a registered charity in the UK in 1976. The organisation's vision was not only to recruit English teachers but also to offer them professional and welfare support. Although our range of services today is far wider – incorporating cutting-edge education research, large-scale programme management, careers and employability services and a global education consultancy service – we are still a charity, renowned for our English language teaching expertise, notably through our centre of excellence in Brunei.
Throughout the 1990s, CfBT expanded its scope and expertise as a manager of aid-backed reform programmes in low- and middle-income countries, as well as embarking on UK-based operations. CfBT won its first contract in the UK in 1993, successfully bidding to manage school inspections on behalf of Ofsted (the Office for Standards in Education, Children's Services and Skills). Today, our expertise in inspections is world-renowned.
Our portfolio of work has continued to grow. Since renaming the organisation as Education Development Trust in 2016 to better reflect the huge variety of work we do and geographies we work in - and now also known as EDT - we have undertaken large-scale education reform projects and are trusted government partners in contexts as diverse as the UK, Rwanda, Lebanon, Kenya, Brunei and the UAE, alongside consultancy work in around 60 countries.
About the role
The CMO will lead the strategic planning function in collaboration with the Executive Team. Lead design, development, and implementation of the growth strategy for the organisation. This includes identifying and pursuing new opportunities for growth, developing and implementing strategies to increase revenue and market share, and leading cross-functional teams to achieve growth targets.
Analyse market trends, customer insights, and evidence from our research to inform growth strategy. Identify new opportunities for impact at scale, work in partnership with the Education, Skills and Consultancy teams to launch new products and enter new markets. Track and measure the effectiveness of growth strategies and investment, adjust activities accordingly.
Lead and manage the client facing teams in the Marketing Directorate including Brand, Marketing, and Strategy teams, ensuring that each function is fully aligned to the overall company strategy, and that the ways of working in the organisation are optimised to achieve growth targets for educational outcomes, revenue and financial contribution.
Who are we looking for
- Proven leadership of successful brand and marketing campaigns aligned to organisational objectives
- Current knowledge of best-practice techniques in strategic growth in complex organisations (operations and control as well as analysis and commercial)
- Significant knowledge of strategic planning processes and strategic plan development in collaboration with a broad range of stakeholders
- Minimum of a degree equivalent qualification
- Evidence of continuing professional development
- Successful track record of strategic marketing and customer relationship management ideally in an educational environment
- Proven track record of achieving and/or exceeding targets forgrowth within the UK and international markets
- Experience of developing customer service strategies, the advocacy model of marketing and of managing customer relationships
- Experienced and seasoned in building, leading, motivating and developing a multi-dimensional team, with a track record of both team and personal success and growth
What we can offer you
Salary circa £125,000 per annum based on working 35 hours per week.
Benefits include:
- 30 days holiday plus bank holidays (pro rota)
- 11% Matched Pension Scheme
- Life Assurance
- Discounted gym memberships
- Health care cash plan
- Equipment to help you fulfil the role.
Recruitment Process
To be considered for this vacancy, applicants are required to complete and submit a fully completed application including CV through our website no later than midnight Monday 04 November. Please note, we reserve the right to close our vacancies early if sufficient applications are received.
The Interview process will take place throughout November.
No agencies.
Company information
Education Development Trust is committed to safeguarding and promoting the welfare of children and adults whom we work with and come into contact with around the world. All applicants are subject to thorough screening and successful candidates are subject to the relevant level of criminal record checks with national police authorities or the UK’s Disclosure and Barring Service (DBS). This will be at minimum a basic DBS check.
At Education Development Trust, we strive to create a workplace where everyone feels valued, can be themselves and knows they can reach their full potential. We embrace and celebrate our differences through various initiatives and support colleagues through a number of staff networks. We’re committed to building a strong, diverse workforce and making Education Development Trust an inclusive place to work. If you have specific requirements or adjustments, please let us know if there is anything we can do to support your application. We are proud to be a member of the Disability Confident employer scheme.
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